BRAND MANAGEMENT IN CORONA PERIOD

BRAND MANAGEMENT IN CORONA PERIOD

The Corona agenda terrorized the brands and companies. Many of the brands that did not choose to stop their work or were unable to do so, switched either to flexible working hours or to a home-based work system. So how do they ensure brand communications in social media and other digital issues during this period?

After maintaining human health and personnel safety, during this period, the object of most brands is to protect the brand's top ranks at Google, increase its sales in e-commerce and keep the brand interactions high-volume as well as not to let the number of likes and views decrease on social media. Then, let us clarify the question of how brands working from their homes and the advertising agencies of those brands are conducting their communication processes in Corona period.

HOW DO WE DO THE MEETINGS?

As Taximpro, first, we realize our Monday morning office meetings as regularly, where we carefully attend on each item, by means of digital communication platforms that the entire team is connected online from home. Thus, we have our weekly business plan as before. The secret of how this plan reflect on the brands is hidden in the continuing, instant and planned meetings with the managers of the brand. In particular, we keep the brand-agency links tight by resuming especially our meeting planning through digital and video sharing via digital channels.

DID THE LANGUAGES OF BRANDS CHANGE?

The languages used for the brands we manage has not changed in general. Because the language of a brand is a concept that is pursued in parallel with the corporate identity. It would be more appropriate to explain that we have kept up with this change in agenda. For example, in the social media account for Mazda, we gave the message #stayhome, telling to leave the keys and not to drive in order to refer to the #stayhome campaign. Is it possible to convey this in a normal course? Of course not.

In another instance, when managing the social media account of a great global brand like Hilton, we started to mention the recipes that can be made at home with suggestions from star chefs, instead of the accommodation and capacity of the hotel. Again, the brand language is unchanged, in line with corporate identity and keeping up with the agenda.

RESULT

We are pleased with the feedback of digital services such as SEO, Social Media Management, E-Commerce Web Production, Ads Management or Desktop Movie Advertising Campaigns that we have carried out at this time of Google living, in which we stay at home, and the usage rate of Instagram, Facebook and YouTube have increased excessively.

LAST WORD;

STAY SAFE - STAY HOME

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